Case Studies

“Our succession generated more media interest than we anticipated. Pavesen managed the narrative from the outset and the transition completed without the coverage becoming a distraction.”

“A former employee made claims on a professional forum that conflated family and business conduct in damaging ways. Pavesen removed what could be removed and buried the rest.”

“We needed a firm that understood that our business reputation and our family’s personal reputations are the same thing. Pavesen understood that from the first conversation.”

“Our foundation needed to be seen as independent from the founding family. Pavesen developed an identity strategy that made that distinction clear across all digital touchpoints.”

“One of our grant recipients attracted a significant governance controversy. Pavesen contained our association within days and the foundation’s reputation emerged without lasting damage.”

“We had distributed significant grants over fifteen years with almost no public documentation. Pavesen built an impact communication archive that is now central to our donor relationships.”

“Our principal attracted media interest he had not sought following a significant transaction. Pavesen systematically reordered the search picture over five months.”

“A Wikipedia article about our principal contained errors introduced by an anonymous editor. Pavesen had it corrected and stable within weeks.”

“We engaged Pavesen eighteen months before a planned leadership transition. By the time the announcement was made, the incoming principal had a well-established independent digital presence.”

“Before our son joined the family business board, we wanted his digital footprint to reflect who he actually is. Pavesen delivered exactly that.”

“Our daughter was taking on a significant charitable role and needed to be seen as an independent voice. Pavesen built that presence from the ground up.”

“When a family matter attracted press coverage, our youngest was about to begin a graduate role. Pavesen ensured his name was entirely clean of the association within a month.”

“An organised campaign generated sustained online content ranking prominently for our family name. Pavesen’s approach was methodical and the search picture is now completely different.”

“A planning application attracted coverage that misrepresented our position consistently. Pavesen developed a counter-narrative that is now the dominant story for anyone searching the project.”

“Our estate had operated with a genuine conservation commitment for decades with almost nothing documented online. Pavesen built the record that now defines how we are seen.”

“Coverage from a business dispute resolved ten years ago was still ranking prominently. Pavesen had it off the first page within five months.”

“My home address, family members’ names, and estimated net worth were appearing on data broker sites. Pavesen’s removal programme cleared the most significant exposures within weeks.”

“An autocomplete suggestion appearing when people typed my name had become a genuine security concern for my family. Pavesen addressed it over four months. It has not reappeared.”

“A journalist wrote a piece questioning the motives behind a significant donation I had made. It was framed unfairly and ranked prominently for my name. Pavesen built an accurate documented record of my giving history that provides the context the article lacked. It no longer defines the search results.”

“An organisation I had supported publicly attracted negative coverage and my name was appearing alongside theirs inaccurately. Pavesen contained the association within days.”

“We co-funded a project that later attracted controversy entirely through a third party's actions. Our name was appearing alongside theirs in search results for six months. Pavesen built the separation and the false association is no longer visible.”

“A former business associate had placed seriously damaging content about me across multiple sites. Pavesen removed what could be removed, suppressed the rest, and set up monitoring. The results were clean within four months.”

“A civil matter resolved in my favour years ago still appeared prominently in search results. Pavesen suppressed it completely within five months.”

“I had no idea how much personal information was publicly accessible until Pavesen conducted an audit. What they found - and removed - was significant.”

“Coverage from my first company was dominating search results for my name. Pavesen cleared the first page within four months. The difference to investor conversations was immediate.”

“A competitor had placed false claims about my background on sites that Google was indexing prominently. Pavesen had the content removed and the results cleared within three months.”

“Before our Series A we discovered investors were forming opinions about me from old press around a pivot we made two years earlier. The coverage was accurate but gave a completely misleading picture of where we were. Pavesen built the current story and the old coverage is now buried.”

“My Wikipedia article contained a significant factual error for over eighteen months. Pavesen corrected it through the editorial process before my board appointment concluded.”

“An activist campaign generated hostile coverage that dominated my search results for months. Pavesen managed the suppression and the results are now unrecognisable from what they were.”

“AI tools were producing inaccurate summaries of my career when clients searched my name. Pavesen identified the source content and within six months the outputs had corrected.”

“Our CEO had historical coverage from an earlier venture appearing prominently when investors searched his name. Pavesen cleared the first page before our Series B closed.”

“A competitor orchestrated negative reviews at a critical moment in our recruitment drive. Pavesen’s response contained the damage and restored our employer brand position.”

“Regulatory scrutiny generated press coverage that referenced our company inaccurately and was ranking prominently. Pavesen had it suppressed before it reached our key stakeholders.”

“Short seller research made specific claims about my conduct as a shareholder that were false. Pavesen addressed the underlying content and the claims are no longer findable.”

“Management teams were searching my name before deciding whether to accept my capital. Pavesen built the profile that now precedes those conversations.”

“A portfolio company attracted regulatory attention and my name was appearing in coverage inaccurately. Pavesen had the inaccurate references addressed before they caused lasting damage.”

“An anonymous account posted false allegations that spread rapidly. Within forty-eight hours Pavesen had a strategy in place; within three weeks the content was gone.”

“My commercial team’s brand partner conducted a social media audit going back years. Pavesen had already cleared the material they would have found.”

“Retiring from professional sport and building a business identity from scratch is harder than it looks. Pavesen understood both sides of that challenge from the start.”

“Two LLMs were presenting inaccurate career summaries drawn from old sources. Pavesen identified what was driving the errors and corrected the underlying information. Within six months the AI outputs had corrected completely.”

“Google AI Overviews was presenting information about me that was both factually wrong and drawn from a context I had moved on from years ago. Pavesen had it corrected before my board appointment concluded.”

“Investors were using AI tools to research me before meetings. What they found was inaccurate. Pavesen rebuilt the source layer that AI systems draw from and the outputs changed significantly within four months.”

“A damaging autocomplete suggestion was appearing every time someone began to type my name. In the lead-up to our IPO this was completely unacceptable. Pavesen addressed it within four months.”

“Google was suggesting three different damaging phrases when users began typing my name. Pavesen identified what was driving each suggestion and neutralised them. All three are gone.”

“The autocomplete suggestions were only part of the problem - the related searches and People Also Ask results were equally damaging. Pavesen addressed all of them as part of a single programme.”

“A major publication had published an article about me that contained a significant factual error. Despite a formal correction being appended, the original version continued to rank at the top. Pavesen pursued de-indexing and it is no longer findable.”

“Defamatory content posted anonymously on a review platform was ranking second for my business name. Pavesen established the platform breach, had the content removed, and the result was gone within six weeks.”

“Accurate but deeply selective reporting of a situation had created a damaging first impression that was hard to correct without context. Pavesen built the context and shifted the balance of the first page so the full picture is visible.”

“An article from a business dispute resolved a decade ago was still the top result for my name. Pavesen prepared and submitted a Right to be Forgotten application. The article was de-indexed within six weeks.”

“There were seven separate URLs I needed removed. Pavesen assessed each one, identified which qualified for Right to be Forgotten, and submitted coordinated applications. Five were approved.”

“I had previously tried to submit a Right to be Forgotten application myself and been rejected. Pavesen reframed the application with the correct legal and factual basis and it was approved.”

“My search results were dominated by coverage from an earlier period of my career that I had moved well beyond. Pavesen rebuilt the first page with accurate, substantive content. The difference to due diligence conversations was immediate.”

“A fund I had been associated with wound down acrimoniously five years ago. The coverage ranked first for my name every time I was introduced to new institutional clients. Pavesen cleared it methodically. It took eight months but the results are night and day.”

“A coordinated campaign had filled the first two pages of results for my name with hostile content. Pavesen displaced it systematically. Within eight months the results were unrecognisable.”

“An error in my Wikipedia article had sat uncorrected for nearly two years. With a significant board appointment under discussion, Pavesen corrected it through the platform's own editorial process. The appointment proceeded without issue.”

“Someone was systematically editing my Wikipedia article to remove positive content and introduce negative framing. Pavesen identified the pattern, prepared the corrections, and had the article protected. It has been stable since.”

“Our principal had no Wikipedia article despite significant public achievements. Pavesen prepared and published an accurate, well-sourced article that now ranks first for his name and has remained stable for over a year.”

“An organised campaign against a strategic decision was generating hostile coverage rapidly. Pavesen had a response strategy in place within 48 hours and the content suppressed within two weeks.”

“An anonymous social media account posted false allegations that began spreading. Within 48 hours Pavesen had a strategy in place. Within three weeks the content was gone and the story had not reached mainstream press.”

“The crisis was resolved two years ago but the search results still reflected it. Pavesen rebuilt the first page over six months - what anyone finds now bears no resemblance to what they found before.”

“We commissioned an audit expecting to find a couple of issues. The report identified eleven separate risk areas we had not been aware of, including AI misrepresentation and data broker exposure. It completely changed our approach.”

“Before a significant transaction, we needed to know exactly what due diligence teams would find when they searched our principal. Pavesen's audit gave us a complete picture and a clear action plan.”

“The audit Pavesen conducted was the most thorough assessment of our digital exposure we had ever seen. We are now on a retained programme addressing the priorities it identified in order of urgency.”

“Pavesen's monitoring identified a social media post that was beginning to gain traction before it reached mainstream coverage. We had a response strategy in place within hours. The story never broke.”

“An anonymous editor made a damaging change to my Wikipedia article. Pavesen's monitoring flagged it within three hours and the correction was in place the same day.”

“Monitoring identified four new data broker listings containing personal and financial information within the first month. All were removed before they became established.”

“An impersonation account using my name and photo was posting false statements that followers were taking as genuine. Pavesen had the account removed within 48 hours through the platform's expedited process.”

“A post from someone with a grievance triggered a coordinated pile-on that was accelerating quickly across two platforms. Pavesen had a containment strategy deployed within hours. The momentum stopped and the story never reached press.”

“I had been active on social media for years before moving into a board-level career. Pavesen reviewed everything systematically and removed what needed to go. The nomination process involved a thorough background check and nothing adverse was found.”

“I had no meaningful online presence when I started my current venture. Pavesen developed a thought leadership programme that placed articles in credible publications and built a profile that now precedes every investor meeting.”

“My online presence did not reflect what I had actually achieved. Pavesen built a structured content programme that placed my expertise in the right publications. The difference to how I am received in new conversations is significant.”

“Years of significant charitable work was simply not documented online. Pavesen built an impact communication programme that is now the dominant narrative when anyone searches our foundation's name.”