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Reputation Management

Online Reputation Repair

What We Do

Repairing a damaged digital reputation

Reputation damage can happen in an instant, but fixing it takes time. Whether it is a news story, a regulatory finding, a legal judgment, an online campaign, or a mishandled crisis, each leaves a digital trail that persists long after the event itself. Repairing this damage requires a structured, long-term programme rather than a quick fix.

Pavesen assesses every situation individually. The right strategy depends on the nature of the damage, where it appears, its origin, and the legal and regulatory context. We do not use templates. Every programme is built specifically for the situation at hand.

Reputation Audit
The starting point for every repair programme. We conduct a comprehensive assessment across Google, Bing, Wikipedia, AI platforms, social media, and data brokers to establish the full extent of the digital damage and prioritise our interventions.
Content Removal
Where content can be removed at the source or de-indexed from search engines, we pursue every available route simultaneously. We coordinate GDPR Article 17 requests, platform-specific removals, legal notices, and publisher engagement within a single managed programme.
Suppression Programme
When removal is not an option, we build authoritative, positive content that displaces negative results from the first page. This is a sustained effort involving content creation, SEO, and digital PR, not a one-time fix.
Narrative Reconstruction
Beyond suppression, we work to rebuild a coherent and accurate digital narrative. This includes managing your Wikipedia presence, developing thought leadership content, and securing media placements across owned and earned channels.
AI Narrative Correction
We actively manage what AI systems say about you during and after the repair process. Because AI models are trained on historical data, negative content removed from Google can persist in AI responses until it is addressed directly.
Monitoring & Maintenance
Reputation repair is an ongoing commitment. We provide continuous monitoring across all digital channels and alert you to new content the moment it appears, with a rapid-response capability ready whenever needed.
The Repair Process

How reputation repair works

I
Assess
A full audit across every digital channel to map the nature, extent and source of the damage. We determine what can be removed, what must be suppressed, and how the AI narrative looks independently of standard search results.
II
Remove
We pursue every available removal route simultaneously, from GDPR de-indexing and source takedowns to platform removals and legal channels. In removal, speed is vital; a parallel approach delivers far better outcomes than trying one route at a time.
III
Suppress
When removal isn't an option or is taking time, an active suppression programme builds authoritative content across owned, earned and curated channels. This pushes negative results off the first page and requires sustained effort over months rather than weeks.
IV
Rebuild
Once the immediate damage is contained, a long-term narrative programme ensures you are positioned accurately and favourably across all channels. This includes specific management of AI systems, which often require a different strategy than that for search engines.
Related Services
Crisis Reputation Management
Immediate response when reputation is under active threat.
Remove Negative Search Results
Full removal and suppression programme.
AI Reputation Management
Correcting what AI systems say during and after a crisis.
Reputation Risk Audit
Starting point for any repair programme.

Online Reputation Repair - Answered

How do you handle negative content that keeps appearing on new sites?

Reputation damage can sometimes behave like a viral loop, where a story is picked up by smaller aggregators or scraper sites. Our monitoring tools catch these early. Because these smaller sites often have low authority, we can usually have them de-indexed quickly or ensure our existing suppression moat is strong enough to keep them off the first page from the moment they are published.

Can you help if the damage is linked to a legal or regulatory filing?

Yes, though these require a more nuanced approach. While official government or court records are difficult to remove at the source, they are often strong candidates for "Right to be Forgotten" de-indexing in the UK and Europe once the matter is resolved. We work alongside your legal counsel to ensure our digital strategy aligns with your formal legal position.

Will my existing team or employees see that we are working on this?

Discretion is built into our operational model. We don't require access to your internal servers or company social media accounts. Most of our work takes place externally, through high-authority editorial placements and technical SEO, meaning the recovery appears to the public (and your staff) as a natural, organic improvement in your digital profile.

What happens if a new negative story breaks while we are in the middle of a repair programme?

If a new crisis occurs, we pivot immediately to rapid response mode. Because we have already started building authoritative properties for you, a new story has to work much harder to reach the top of the rankings. We use our established network to provide counter-balancing information, ensuring the new story doesn't anchor itself at the top of your search results.

Does Pavesen work with the publishers directly or just Google?

We do both. While de-indexing from Google is often the most efficient way to "hide" a story, we also engage with publishers where there is a legitimate case for a story to be updated or removed. This is particularly effective if a story is factually inaccurate or if a legal situation has changed since the original publication date.

How do we know when the "Repair" phase is officially over?

A repair programme is considered successful when the "Page One" threshold is met, meaning no negative results appear in the top 10 positions for your primary search terms, and AI summaries provide a balanced, accurate narrative. At this point, most clients transition to maintenance, where we focus on holding those positions and protecting the new narrative against future volatility.

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