Reputation Management FAQs

Online reputation management (ORM) is the practice of monitoring, influencing and protecting how an individual or organisation is represented across the internet. It encompasses search engine management, content creation and removal, Wikipedia oversight, AI profile management, social media reputation, privacy protection and crisis response. Read more →

Anyone with a significant public profile benefits from ORM, but it is particularly valuable for: high-net-worth individuals and family offices managing privacy and public perception; executives and founders whose personal reputation affects business outcomes; individuals who have been subject to adverse media coverage, litigation or social media campaigns; organisations facing competitive attacks or regulatory scrutiny; and anyone preparing for a significant public event such as a fundraise, acquisition or IPO. Read more →

Public relations (PR) focuses primarily on managing relationships with media - placing stories, managing press contacts, issuing statements and building brand visibility in traditional and digital media. ORM focuses on the digital information environment - what appears in search results, what AI systems say, what persists in databases and archives, and how online content shapes the perceptions of specific audiences. Read more →

In some cases yes. Content can be permanently removed from search results where it is demonstrably false, breaches Google’s policies, or qualifies for removal under Right to be Forgotten legislation. Where permanent removal is achieved, it is durable - the content will not re-appear unless newly published. However, not all content qualifies for removal, and in those cases suppression is the most effective alternative. Read more →

The Right to be Forgotten is a data protection right that allows individuals to request that search engines de-index certain content from results for searches on their name. In the UK, it is governed by UK GDPR. It applies to content that is inadequate, irrelevant, no longer relevant, or excessive in relation to the purposes for which it was processed. Not all content qualifies, but where it does, the right provides a powerful legal mechanism for removing historical material from search results. Read more →

Direct removal requests, when successful, can take effect within weeks. Right to be Forgotten applications typically take one to three months to process. Suppression through content strategies typically shows measurable progress within three to six months, with full effect over six to twelve months. Timeline depends heavily on the specific content, platform, and competitive context of your search results. Read more →

Large language models are trained on vast datasets of web content, including news articles, Wikipedia, social media, and other publicly available material. When asked about an individual, they synthesise this training data to generate a response. They also increasingly use retrieval systems - searching the web in real time for current information. The accuracy of what they say is therefore directly tied to the quality, volume, and recency of positive, accurate content about you online. Read more →

Both platforms have processes for reporting inaccurate or harmful content, though these are limited in their effectiveness for individual reputation cases. The more reliable approach is to address the underlying source content - creating accurate, authoritative material that the AI systems will prioritise, and suppressing or removing inaccurate sources they currently draw upon. We pursue platform correction routes where available but focus primarily on source-level management. Read more →

Yes - AI reputation management as a distinct discipline has emerged in the last two to three years as AI-generated responses have become mainstream. It builds on established ORM techniques but requires specific knowledge of how AI systems source and process information. Pavesen has been developing and refining our AI reputation management approach since the technology entered mainstream use. Read more →

Online reputation management for high net worth individuals is a specialist discipline that involves monitoring, protecting, and actively shaping how an individual is represented across the internet. This includes what appears in Google search results, what AI systems like ChatGPT say about them, what information is accessible in public databases, and what is published about them across news, social media, and professional platforms. Read more →

Standard online reputation management services are typically designed for businesses managing customer reviews, or professionals managing their personal brand in the context of their careers. The tools, techniques, and priorities are oriented towards volume, reviews, and brand visibility. Read more →

In some cases, yes - particularly where content breaches platform guidelines, contains demonstrably false information, or falls within the scope of the UK’s Right to be Forgotten provisions. Where removal is possible, we pursue it directly with publishers and through Google’s own removal tools. Read more →

Fees for specialist private client reputation management vary considerably based on the scope and complexity of the engagement. A focused programme addressing a single challenge differs significantly from a comprehensive programme covering multiple platforms, jurisdictions, and active hostile content. Read more →

There are lower-cost options including automated monitoring platforms and lower-tier agencies. These are appropriate for individuals with straightforward situations and modest objectives. Read more →

We do not publish fees because every engagement is genuinely different in scope, complexity, and timeline. Following an initial confidential consultation we provide a detailed proposal covering scope, deliverables, and fees. There is no obligation. Read more →

We are available for initial consultation within hours of contact for clients facing active crises. Senior consultants are available outside standard business hours for genuine emergencies. Our crisis response methodology is designed for rapid deployment - we can have an assessment and initial action plan in place within 24 hours of engagement. Read more →

Not always - and often the instinct to respond publicly is wrong. Public responses can amplify allegations, introduce the story to audiences who were not previously aware of it, and create additional coverage. The right response depends on the specific situation, the audience that matters most, and the nature of the content. We provide objective assessment of when public response is warranted and what form it should take. Read more →

Most significant reputation crises have both a legal and a digital dimension, and effective management requires coordination between the two. We work alongside defamation solicitors, privacy lawyers, and in-house legal teams, ensuring that our digital strategy supports rather than compromises legal action, and that legal decisions are made with full awareness of the digital picture. Read more →